Our Purpose

When customers have great experiences with your organisation, they walk away feeling happy and are positive in their interactions with you. Employees feel happier that they can help customers achieve their goals.

CX Made Simple is about helping you identify the best experience you can give your customers, getting alignment and agreement about what should be done to achieve it, and helping you deliver the best services possible for your community.

The CX Made Simple Story

Why is it so hard to get everyone aligned on the same goals? Departments operate in silos, priorities clash, and community initiatives often lose momentum. Consultants come in with big reports, but they’re not practical and rarely lead to real change. We knew there had to be a better way—so we focused on listening to what residents need and aligning that with the goals of the council.

It’s difficult to ignore the voice of the community when your own teams are engaged and committed to delivering what residents actually want. This isn’t about us dictating what should be done—it’s about uncovering what your community and internal teams are already saying and turning that into actionable plans.

Over the years, we’ve refined a system that not only uncovers insights but helps align departments around clear priorities. We found that the pain points residents face usually reflect what’s not working behind the scenes in council operations. The challenge isn’t just identifying these issues—it’s getting everyone excited about fixing them together.

Our approach helps connect the needs of your community with the goals of your council, creating alignment that turns what’s possible into reality.

What is CX Made Simple all about?

Customer-centered thinking

Learn how to create experiences that build trust and credibility with your community, empowering you to deliver value consistently.

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Understanding your community

Gain the skills to truly understand your residents’ needs, encouraging active participation and creating initiatives that resonate.

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Making better decisions

Discover strategies to reduce complaints and administrative burden, allowing you to focus on meaningful improvements.

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Efficient processes for sustainable success

We’ll provide you with a system to design and implement efficient processes that streamline access to resources, reduce strain, and enable continuous improvement.

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Prioritising what matters most

Learn to build a positive reputation that attracts growth and drives community pride, helping you focus on what truly matters.

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